
Core valuesCore values
Focusing on human, practicalism, newness and elegance.
¡ï To recognize, to know and to respect humans. We focus on human resources
on the base of strict system flow.
¡ï Practicalism and honesty
¡ï Innovation is an everlasting subject.
¡ï To aspire after, to find out, to create and to contribute beauty. Study
Innovation = Development
¡ï Corporate Viewpoint with development
¡ï To cultivate thoughtful, knowledgeable and creative talents.

Core Purpose
Let life be more colorful.
¡ï Customer satisfaction is in fact the commitment on product quality.
¡ï Make staff happier. Return to staff.
¡ï Make society more beautiful. Contribution to society.
¡ï To maximize the return to shareholders and to create profit is the responsibility
of all staff.

Grand objective
Near future: to become a pioneer dedicated to making China a giant in world Hardware industry.
¡ï Turn a big Hardware-making country into a strong one.
Long-term: to become a leader in world Hardware industry.

Specific description
1. Staff will gain better development space and high-quality life.
2. A Hardware enterprise provided with plentiful famous brands.
3. LUSHA brand will be world famous and a pronoun of Hardware industry in the coming two decades.